Distinguished Professor of Economics
Western Kentucky University
Brian Goff is the Distinguished University Professor of Economics at Gordon Ford College of Business at WKU. He’s published 6 books including From The Ballfield to the Boardroom (2006) and The NCAA (1992) along with many academic articles. One of special note is a 2002 study with Robert McCormick and Bob Tollison of Clemson that looks at the racial integration of MLB and the ACC as a type of innovation.